[tt] CHE: Information Technology: Where Technology Is Headed (several articles)

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Information Technology: Where Technology Is Headed (several articles)
The Chronicle of Higher Education, 8.4.4

Information technology permeates every aspect of campuses these days. In 
that light, three experts consider what the future holds for IT.
Panelists at The Chronicle's Technology Forum discuss the future of 
information technology in higher education. From left, Mark David 
Milliron, Richard A. DeMillo, Richard Garrett, and Warren Arbogast. 
(Photograph by Matt May)

     * LIST: The top 10 trends in information technology.
     * LIST: IT trends for community colleges.

A SCARY ENCOUNTER

Roderick J. McDavis, Ohio University's president, describes how his 
institution responded to a major security breach involving the campus 
network.
A FILE-SHARING FACE-OFF

College officials and a representative of the film industry debate how to 
control illegal downloading by students.
THE LAW, DIGITALLY SPEAKING

What are the greatest areas of risk as new technologies emerge on 
campuses? Three experts offer advice.
PUBLIC INTELLECTUALS TODAY

Scholars are using new media to circulate their findings and respond to 
contemporary issues, says MIT's Henry Jenkins.

     * A SAMPLING: Web sites from MIT's media-studies program.

TECHNOLOGY IN THE CLASSROOM

Seven professors describe the successes and frustrations they encounter in 
using technology as part of their teaching.
A DELUGE OF SCHOLARLY DATA

Two librarians discuss the challenges of organizing and sharing the vast 
quantity of data that researchers are generating in many fields.
THE SKILLS OF DIGITAL AVATARS

Virtual representations of professors can be more effective than the real 
thing, argues Jeremy Bailenson.
TECHNOLOGY AND INSPIRATION

Administrators and professors need to be reminded that technology is only 
a tool -- and is only as good as the person using it, writes Michelle 
Valois.
E-MAIL FREEDOM DAY

How much time does it take a provost to deal with 26,688 incoming messages 
a year? John M. Hughes and David Todd do the math.

============

IT on the Campuses: What the Future Holds
The Chronicle of Higher Education  Information Technology
http://chronicle.com/weekly/v54/i30/30b00601.htm
From the issue dated April 4, 2008

Information technology permeates every aspect of the campus these days. At 
The Chronicle's Technology Forum, three experts spoke about what the 
future may hold for IT. They were Richard A. DeMillo, dean of the College 
of Computing at the Georgia Institute of Technology; Richard Garrett, 
program director for online education at the consulting group Eduventures; 
and Mark David Milliron, president of the consulting group Catalyze 
Learning International. Warren Arbogast, president of Boulder Management 
Group and a regular on The Chronicle's "Tech Therapy" podcast, was the 
moderator.

Warren Arbogast: Higher education has to get faster, faster, faster in 
adopting new technologies. So I'll ask you to share a little bit about 
your work. In that context of velocity, are things picking up speed? Are 
they going slower? What is going on?

Richard A. DeMillo: I lead a college of about 130 faculty members, three 
departments, five research centers, all in the general 
information-technology space: computer science, computational science, 
robotics. For good or bad, we are in the position of having to 
simultaneously react to what is going on in the IT industry and anticipate 
it.

I got to Georgia Tech in 2002, just at the time computer-science majors 
were walking off a cliff. It was going from a high point, in 2002, to an 
absolute low point, in 2004, and we noticed that. What we did was respond 
to the market forces by essentially blowing up our undergraduate 
curriculum. We got rid of our core curriculum and replaced it with a 
curriculum called Threads, thinking that we were being very innovative and 
students would respond. Well, the good news is the students responded; we 
had a 40-percent increase in enrollments the first year that we introduced 
this. The bad news is we had a 40-percent increase the first year that we 
introduced it.

Threads replaces a single degree with 28 degrees. It is great for 
flexibility. [The New York Times columnist] Tom Friedman loved it, wrote a 
chapter on it in the second edition of The World Is Flat, but we now have 
to operationalize that. So the question related to velocity is, How do you 
go from a very traditional academic program, running a single degree for 
15 years, to all of a sudden having to manage 28 degrees under one 
umbrella?

So there are a lot of things driving us. But I would say the most 
important thing that is driving velocity at Georgia Tech these days is 
trying to get ahead of those industry forces, the curriculum changes.

Mark David Milliron: There are a lot of different constituencies that I 
work with — K-12 schools, districts, community colleges, universities, 
legislative bodies. I think velocity is pushing the conversations. And I 
think some of the big conversations that people are really pushing, which 
is really encouraging to see, is that they are beginning to talk about 
ending the "segregation." They have segregated their facilities 
conversations over here and their technology conversations over there, and 
now they are really beginning to think about how they pull those things 
together.

And as they do that, they are really wrestling with, How do we more 
aggressively use blending across our different programs and services? How 
do we use more mobile technology, in particular, not just wireless, but 
all the devices that we have? They are getting into conversations about 
gaming, about social networking, about real, high-impact presentation 
technologies, even holographics, and then really looking at the analytic 
side of it, and the whole time thinking about how they maintain the human 
touch. 


I would argue that there are two pieces of reality therapy that have hit 
us. I think people have figured out that the trickle-down theory of 
technology does not work. They have invested a ton of money in the 
innovators and have expected that the innovators will go do rowdy, great 
things, and then that would trickle down into goodness for the rest of the 
institution. And what they have ended up with is a lot of segregation.

Then, a lot of institutions have lived through what I jokingly call the 
"techno Cro-Magnon theory," which is simply "Technology — good." And that 
is the whole theory. Whenever you ask anybody about how they are going to 
improve education, they talk about the hardware, the system that is going 
to fix everything. And I think people realize now it is a lot more 
difficult than that.

Richard Garrett: Online higher ed clearly has moved from rhetoric to 
reality, from periphery to mainstream. If you look at people taking 
individual courses online, we now have 3.5 million — at the last count, 20 
percent of all students in U.S. higher education. If you segment people 
over 25, we think it is about 20 percent of people taking their whole 
higher education online.

So in that sense, we have seen significant velocity in a pretty short 
period of time, in about a 10-year period. I think we are at a point where 
online higher education has become a commodity. And that, I think, has 
allowed that velocity to happen, because it is a kind of turnkey approach. 
Everyone is experimenting; there is a lot of hype, a lot of possibility. 
But in terms of day-to-day application, actually having an online degree 
that actually embodied any of these things — I think that is still a 
horizon for innovation. A lot of velocity in terms of hype, but not much 
velocity in terms of application.

So I think it is interesting to assess online education. Clearly it is 
growing; clearly it is popular. There is a basic consumer buy-in around 
this notion of convenience, but is online really more than that? If we go 
back to the original vision, can it really do things like expand 
participation, rather than just shuffle a deck? If you look at trends in 
adult participation over the last 10 years, nonprofit schools have 
actually lost ground. They have actually lost a net number of adult 
students. And it is the for-profit schools that have really added 
significant numbers. Whether it is consolidation, whether it is 
efficiency, whether it is pedagogy, whether it is pricing, I think online 
education has a lot of ground to cover, a lot of velocity that needs to 
happen.

***

Arbogast: Has online education proved itself? Does it need to prove 
itself? How big can it get?

DeMillo: I represent a tier of universities that has a broad constituency 
in the U.S. They are public universities at the 15,000- to 30,000-student 
level, and as more and more curricula move toward models like the Threads 
model at Georgia Tech, the consequence is that we are thrown into 
long-tail distribution [meaning the ability of the Web to address highly 
targeted and usually small markets in an efficient way]. So things that 
used to happen almost in boot-camp fashion — the students come in; they 
all take the same courses; they march through a four- or five-year program 
together — forget about that. So whether it is new distribution models 
online, online models, outsourcing, increasingly commoditized skilled 
courses — those are all new business models that I think are going to be 
supported by technology.

Milliron: I think one of the big IT trends is that this is not a 
traditional or new world. This is an and world. There is a lot of really 
exciting work going on in the hybrid world, where they are doing 
everything from 70-30, 60-40, 50-50 splits [combining online and 
traditional methods of instruction]. There is room for really dynamic, 
out-of-the-box, for-profit online education. Then there is room for the 
community colleges, which are more adult-learner friendly, with some 
classroom experiences, some online experiences.

Arbogast: It is a giant tent.

Milliron: Yeah, it is a giant tent. I think we just have to be careful 
about saying one size fits all.

***

Arbogast: There is something I'm hearing that is, maybe, even more 
implicit here: Is higher education a business?

DeMillo: [Describes an experience in which he was amazed at how 
efficiently Amazon.com's distribution system handled a problem with his 
order.] We have no technology like the technology at Amazon, so this 
really has not so much to do with online delivery of lectures as in the 
basic infrastructure that it takes to build a happy bunch of graduates, 
like I'm a happy customer for Amazon.com. So when you think about 
long-tail distribution, there is online distribution, there is podcast, 
there is lecture. But there is also an infrastructure fabric layer that we 
need to think about: How are we going to do this globally? How are we 
going to do this at scale?

Milliron: OK, what happens at Amazon after you buy a book? People like you 
who bought this book also bought this, this, and this, right? They 
immediately give you that kind of a choice. They do data mining about the 
past, predictive modeling about the future, and in one second they give 
you a choice that is customized to you, based on the knowledge that they 
have. The challenge for our students is they are walking into an 
infrastructure where they do not have anywhere close to that kind of 
information. If we get interested in dropouts, for example, we get a group 
together and we start looking at our retention figures. Everybody argues 
about the quality of the data, so you have to go back out and collect some 
more information. The faculty is mad because they were not included from 
the beginning, so you have to go collect some more information.

Then you come back, and you bring it to the provost. The provost looks at 
it and worries about the political implications across colleges. You bring 
that up to the president, then the president wants to do something, but it 
is going to take board approval. You finally get on the board calendar; 
the board decides they want to do something. Now you have to hire 
somebody. You do a national search; you bring that person in. After about 
five months and four lawsuits, now that person is going to start leading 
the retention initiative. What has happened to the students about whom you 
collected the data? Their kids have enrolled at your institution. I just 
juxtaposed the one second it takes Amazon to use data about you to make a 
better choice in your experience to the more than a year it takes us to 
leverage student data to do anything that helps them.

***

Arbogast: It sounds like an awful lot of change. Where do you start?

Milliron: The worst thing in the world you can do is have a leadership 
team come down and say, "Damn it, innovate." I think you catalyze 
conversations and get people moving. Models help because I think you can 
go out and see what other people are doing, whether they are models within 
our industry or outside of our industry. Higher ed has been very, very 
good at what I call the "case method" — copy and steal everything, right?

But we also have to make sure that part of what we are doing is helping 
our students learn beyond technology, which is critical thinking, problem 
solving, decision making, because they are going to be in a world where 
more data are being used about them than ever before. They have got to be 
able to be consumers in a digital democracy.

***

Arbogast: Who leads that conversation? A lot of my clients say, "I've 
already got a full-time job."

Garrett: I think it goes back to the notion of perceiving this as an 
add-on, something you bolt on to something that already exists and does 
not really touch the core. I think it is a matter of not making the 
mistake of saying, "This is not about my core job." Because if it is not 
about your core job, then I think you have not really framed it in such a 
way that it is going to be as powerful as it might be.

DeMillo: The elephant in the room for me as a dean is the cost associated 
with all of this. I cannot continue to acquire computing resources at the 
rate that I'm acquiring them. We are acquiring roughly 20 teraflops of 
computing power every 12 months, and that needs air- conditioning; it 
needs power; it needs buildings. My donors are not going to cough up a 
$40-million building every 12 months just because I'm bringing a new 
computer in the door. But if universities continue the way they are 
managing computing resources in the online world, that is exactly the 
direction that we are heading. So managing cost is a very big deal for us, 
and in software or service, outsourcing services — being able to work with 
vendors to access high-performance computing resources without putting 
them on campus — is stuff around which leadership discussions can be held.

++++++++++++++++

What Ohio U. Learned From a Major IT Crisis
http://chronicle.com/weekly/v54/i30/30b00501.htm

By RODERICK J. MCDAVIS

For the past two years, as president of Ohio University, I have focused 
attention on helping my institution recover from a major security breach. 
I have spoken openly about our problems — how we dealt with them, and 
where we are today — on many occasions. People often thank me: They're 
just glad I'm the one talking, and not them. And that's OK. My hope has 
been that others will learn from our experience.

Nationwide, IT breaches rose noticeably across all industries from 2003 to 
2006. As much as I would like to say that I hope Ohio University's is 
among the last in education, I doubt that will be the case.

According to national statistics, hackers account for half of all 
exposures. Physical loss, theft, and fraud represent the second biggest 
risk. Security is an issue for all of higher education. If you look at 
Ohio University's exposure, 4 percent of all higher-education records that 
were exposed from 2000 to 2008 were ours.

What happened at Ohio University? We got a call on April 21, 2006, from 
the FBI, telling us that the server for our Technology Transfer 
Department's office files had been compromised. Limited numbers of Social 
Security numbers were in a file on the server, which was associated with 
parking permits.

The first concern I had was that we had made some individuals' personal 
information available. That turned out not to be the case. Our system was 
used for other purposes — some of which, we believe, were illegal — by 
hackers in a foreign country. Once they found a way in, they didn't want 
to take the information that was on the server. What they really wanted to 
do was set up shop. This is a little bit like somebody sneaking into the 
basement of your house and living there without your knowledge, until one 
day you go downstairs and say, "What are these clothes doing here?" We 
were fortunate that with all of our breaches, no personal information was 
stolen.

With that initial information from the FBI about our tech-transfer office, 
we shut down that system and immediately reviewed what was happening all 
over the campus. Three days later, through that due diligence, we 
uncovered an incident of data theft on a server that supports alumni 
relations. The hacker — probably the same perpetrator — had obtained 
unauthorized access to a large number of electronic records. A few days 
later, we discovered an incident of data theft on a server affiliated with 
our student health center.

After the first tech-transfer breach, we held a large news conference. 
Before we went to this news conference, one of the things I asked was, 
"Are we sure that we're OK otherwise?" It was the right question, but I 
got the wrong answer. The answer I was given was "Yes, we've checked, we 
don't think there's anything. 
 " The lesson learned is that "We don't 
think" is not good enough. Never trust that answer. When the second breach 
occurred, I went back out and said, "You know, I think that's it." By the 
third breach 
 you get my point.

In the wake of the incidents, there understandably was distrust among our 
alumni, friends, and students. Our situation illustrated the negative 
impact of a decentralized IT function. We became aware that the university 
community did not take IT seriously enough. And obviously there was a 
surge in media attention.

What did we do? First and most importantly, we took immediate action to 
openly communicate with the compromised groups. We sent letters; made and 
responded to phone calls; and created a Web site to answer questions, 
provide instructions on what to do if personal information was exposed, 
and explain the risks of identity theft. Our communication efforts were 
very broad, yet focused. We tried to keep open lines of communication with 
our affected groups to assure them and share information.

Second, we established an IT-oversight committee. With this committee, we 
engaged members of our Board of Trustees who also were IT-industry 
leaders. The group provided important advice and is still used to ensure 
we're implementing best practices.

Third, we engaged highly qualified consultants, especially the Gartner 
Group, which provided full risk assessment and highlighted additional 
weaknesses. It found that our Office of Information Technology was 
significantly understaffed and that its future performance was not 
sustainable without further investment, which is a nice way of saying we 
had to spend more money. It also found that the outsourcing we had been 
doing was not a good option for the future.

The committee also helped us by putting together a 20-point action plan by 
the summer of 2006. The plan involved all aspects of the university's 
computer services — technology, business strategy and processes, and 
organization and governance. The goal was to accomplish the tasks in nine 
to 12 months.

The first and most critical part of the plan was to install a perimeter 
fire wall that would filter Internet traffic to protect computers outside 
the central cluster from hacker attacks. When you don't have a perimeter 
fire wall, you can only expect trouble. We did that in short order.

Finally, we conducted a national search for a chief information officer 
who could put our 20-point plan into place. That person, J. Brice Bible, 
set clear goals for IT, developed a 75-day plan of action, and modified 
the 20-point plan to fit more closely with where we were and wanted to go.

Based on the Gartner Group's report and the university's assessment, our 
central IT system needed an additional $7-million to $10-million to 
provide stable, reliable, and secure IT services. If your university is 
like mine, you don't have $7-million to $10-million just lying around to 
invest. But there is a way to begin walking the path toward investing more 
money in IT. I recommend bringing someone in from the outside to provide 
an analysis. We asked the Gartner Group to rank the efforts from greatest 
to least importance, so we would know where we should invest first. With 
outcome measures and quarterly reviews to guide our investment, we are not 
just throwing money at a problem. We never want to get to a point again 
where we're comfortable.

What are some of the lessons we've learned? Continuity is key. Share 
information openly — both positive and negative. Stay the course. Create a 
plan of action. Put the plan into place.

Since our breaches in 2006, more incidents have occurred in higher 
education. My concern is that this is an area we're not taking seriously 
enough. By and large, we are several thousand individual colleges and 
universities each trying to do IT our own way. The hackers know that, and 
they shop around. They hit my institution in 2006, and they may be 
knocking on your door today. We all have to continue to pay attention to 
IT-security issues, or this won't be the last warning on lessons learned 
from multiple IT crises.

Roderick J. McDavis is president of Ohio University. This essay is based 
on a speech he gave at The Chronicle's recent Technology Forum.

++++++++

How Higher Education and Industry Can Move Forward on File Sharing
The Chronicle of Higher Education  Information Technology

How should colleges deal with incidents of illegal file sharing on their 
campuses?

At the Technology Forum, aspects of that question were discussed by Cheryl 
A. Elzy, dean of university libraries at Illinois State University; Jim 
Gibson, an associate professor of law at the University of Richmond; 
Stewart McLaurin, executive vice president for education affairs at the 
Motion Picture Association of America; and Tracy Mitrano, director of 
information-technology policy at Cornell University. Following are 
excerpts from their remarks, questions from the audience, and their 
responses.

Cheryl A. Elzy: Our research into student behavior has told us that 
students don't think they are going to get caught for illegal file 
sharing. If they do get caught, they will stop for a few days, be good, 
but then they will go back to it. It's like when you get a speeding ticket 
— you probably obey the speed limits for a few days, but then, eventually, 
your foot gets a little heavier.

In our surveys at Illinois State, we also found that many students start 
downloading in middle school, some as early as third grade. So, by and 
large, the problem is not one we in higher education have developed. We 
are inheriting it.

We've asked students to name a legal service for getting their music or 
movies, and none of them could name one — not a single one. In fact, 
several thought that iTunes was illegal. Students think the entire act of 
downloading is illegal. They know it is wrong, but they don't have the 
ethical or critical thinking that we assume that they do. So when you are 
trying to tell students that it is wrong, the arguments do not carry a lot 
of weight.

Jim Gibson: Imagine if Congress passed an act that said, "Henceforth, 
universities will have no responsibilities with regard to copyright 
infringement on their campuses." You would not have to worry about what 
your students were doing. What would your policy as a university be then? 
I suggest the answer would not be, "We will not do anything."

One of the things universities do well is to educate. But a lot of what 
passes for education when it comes to file sharing and related copyright 
issues doesn't resemble the kind of education at which universities excel. 
It is a lot of lecturing, a lot of finger wagging, a lot of explaining 
what the rules are and what will happen if you transgress them.

The educational process is much deeper than that. Students aren't simply 
told, "Here are the answers. Remember what they are, and give them when 
you are asked." Thinking critically, challenging premises, drilling down 
to the policies of the decisions that lie behind the law or any other 
field are what students should do in a university environment.

That does not mean that there are no penalties or sanctions for 
infringement. But the more that we look at copyright issues as a teaching 
moment, the more success we will have in creating the kinds of responsible 
citizens we want.

Stewart McLaurin: Over a billion people around the world watched the 
Academy Awards this year. More people will see an American movie or a 
television show than an American military uniform or be affected by wars 
that America is involved in abroad. Movies and television are our nation's 
face to the world. Higher education and the entertainment industry are our 
greatest exports.

The Motion Picture Association of America does not want to sue 18- to 
22-year-olds. They are our best customers. We want movies to be a product 
of our country that survives and that thrives. But our member studios are 
very concerned about what happened in the music business, about 60 percent 
of which has been gutted. If that happened in our industry, we might not 
be able to survive. Much of the file-sharing activity is illegal, and that 
is why Congress is involved.

Higher education has a tremendous responsibility to educate the future 
leaders of our country and the world to do the right thing. And we in the 
entertainment business have a responsibility to work with you to help you 
any way that we can and to partner with you to make a difference.

Tracy Mitrano: When we at Cornell receive notice of a possible copyright 
infringement by one of our students, we automatically block the alleged 
infringers' access to the Internet and notify them that they must either 
stop, remedy the situation, or file a counternotice claiming a legal right 
to have or distribute the material. We then refer any cases of intentional 
illegal file sharing to the Office of Judicial Administration, although we 
firmly emphasize education over punishment.

We put out an annual notice to all our students about illegal file sharing 
not only because it is required by law but because we regard it as an 
opportunity to educate our students. In particular, we send new students 
and their parents an enormous amount of information. We take advantage of 
every opportunity to remind them of what their liabilities might be. If, 
as the research shows, students begin practicing illegal file sharing as 
early as the third grade, it is a message that has to be repeated over and 
over again in a variety of ways so that both students and parents can 
appreciate what is at stake.

As for recent legislative efforts, Stewart, I challenge you, if you really 
want to collaborate with us, to go back to your friends at the MPAA and 
have them take out of the College Opportunity and Affordability Act their 
provisions requiring colleges to develop technological solutions to the 
file-sharing issue. Several years ago, we formed the Joint Committee of 
the Higher Education and Entertainment Communities with the tacit 
agreement that no legislative activity would occur as long as we tried to 
work together. We would love to get back to that place and help each other 
accordingly.

***

Question from the audience: I'm not trying to defend the university, and I 
agree that we should educate our students. But what concerns me is that 
people assume this to be something that universities should solve, as if 
the problem did not exist before. Parents hold universities responsible 
for their children's illegal file sharing in ways they didn't hold 
themselves responsible when their children lived with them at home.

Elzy: If there is any hope of dealing with the problem, we need to create 
teachable moments in the middle grades and earlier. I know of no 
elementary or secondary school that has the time or resources to teach a 
full-blown course on copyright. But you can catch students when they are 
doing a PowerPoint and selecting background music to put behind it. Or if 
they pull a copyrighted photograph of a bug from National Geographic, you 
can ask, "Well, how do you do that legally?" Those are opportunities.

McLaurin: The MPAA is creating a curriculum with Weekly Reader targeted to 
fifth-grade through seventh-grade students. We do not believe that the 
problem magically begins when students come to freshman orientation. We 
know that there is a parental responsibility. We know that there is an 
elementary-school responsibility. Teaching the teachers is important to us 
as well.

Someone asked why we are focusing on universities and not the 
Internet-service providers. In fact, we are working aggressively with 
Internet-service providers regarding copyright issues that impact our 
industry. We are not singling out universities to do battle with.

But colleges have a huge constituency that loves music and movies. And 
students have now entered a realm where they can get those products 
quickly and easily through university networks. If nobody teaches them 
that it is wrong to obtain those products illegally, then they are going 
to continue to do more of it. Most parents of those students don't know 
how to download or even what it means. So we need to hit the kids where 
they are, and the university is an important place to do that.

***

Question: But focusing on higher education is opportunistic. It's a lot 
harder for the Motion Picture Association of America and the Recording 
Industry Association of America to go against, say, Comcast or Verizon, 
than against a college or university.

Gibson: Yes, there is a good story and a bad story as to why universities 
are being targeted, and we have heard a lot about the good story. And I 
think there is a lot of truth to it. You have kids at an age when they 
have an avid interest in music, they have a lot of time on their hands, 
and they have no money, so it is a population that is interested in 
getting music for free.

But the bad story is that, in the political sphere, universities are sort 
of low-hanging fruit. If you want to force an Internet-service provider to 
build technological protections against the downloading of copyrighted 
music into their network, you would have a hard time if you started making 
the rounds at Comcast and Verizon.

You would have a lot easier time if you went against universities, who 
already have a sort of parental responsibility toward the people who are 
doing the downloading and who probably do not have the lobbying machine 
that a big communications company has. So, while there is merit to say 
that universities are different, there might be a dark side to the 
explanation as to why they are on the very front lines of the copyright 
war.

McLaurin: Front lines, yes, but not the only lines. I have colleagues 
working with Internet-service providers. Those companies do not get a free 
pass. And higher education has a pretty aggressive lobby. Do not deny 
yourself that. It is a matter of segmenting the problem, and higher 
education is a segment that for a long time has been a significant 
problem.

We have members losing a lot of money who do not want to relegate our 
legislative agenda to Educause or the American Council on Education, just 
like we would not expect those associations to come to us and let us sign 
off on their legislative agenda. We stand behind the bill as being a fair 
and appropriate step. These are contentious issues, and not everything is 
going to be harmonious and happy. But our industry does want to work with 
colleges to create change. The joint committee is indeed a place where we 
can come together to help understand and respect each other a bit more.

Mitrano: It seems that the MPAA is taking a different tack now, 
understanding that alienating customers and frightening students and other 
people with lawsuits is not the way to go. How much is your organization 
devoting its resources to developing a business model that will leverage 
the beautiful creativities of both entertainment industry and 
higher-education system in ways that are more propitious for everyone?

McLaurin: A tremendous amount — because our industry knows its survival 
depends on it.

Mitrano: Well, hear, hear.

***

Question: I appreciated your comment that the creative talent of Hollywood 
is America's face to the world. But what are you teaching? I would suggest 
that the motion-picture industry doesn't teach the values you are asking 
higher education to teach. So do not hold us as the sole source of values 
teaching in the United States or the world.

McLaurin: Noted, appreciated, and I will convey that. It is also important 
to note that values are taught from many sources, especially parents. The 
MPAA's ratings system is designed to give parents information about the 
content of films so they can make judgments on what movies they allow 
their children to see. We're not in the business of teaching per se, but 
our ratings system does help provide valuable information for parents.

***

Question: Part of the issue is that students say they want everything now. 
They demand content anytime, anywhere. So what are the MPAA's members 
doing to change their distribution strategies to embrace those new 
consumers?

McLaurin: All of that is being considered right now. We represent six 
major movie studios. You have to remember that they compete against one 
another, and there are also antitrust issues. We have to allow them to 
work together and also compete with each other to come up with new models 
in the marketplace.

But while that is being done, and while we are working with the 
Internet-service providers, and while we are considering what we can do 
with elementary and secondary schools, our members remain focused on 
colleges as an important constituency that we want to always work with.

I was in a meeting in Los Angeles where the chancellor of a prominent 
university system challenged the head of technology for one of our largest 
studios and said, "Well, let's think down the line to the next generation 
of technology. How can the 10 best and brightest people from your studio 
and our system's 10 best technology people work together? How can we 
collaborate toward a positive solution for both of us?"

+++++++++++++

The Law, Digitally Speaking
http://chronicle.com/weekly/v54/i30/30b01401.htm

Rapid technological change can leave colleges grasping for the right legal 
policies. Here are words of caution, and of reassurance

As new technologies emerge on campuses, how can colleges avoid legal land 
mines? What are the areas of greatest risk, and how should 
higher-education leaders deal with them? Three experts offered their 
advice at the Technology Forum: Beth Cate, associate general counsel at 
Indiana University, on data privacy and security; Steven J. McDonald, 
general counsel at the Rhode Island School of Design, on copyright and 
intellectual property; and Tracy Mitrano, director of 
information-technology policy and computer policy and law programs at 
Cornell University, on outsourcing.

Beth Cate: At both the state and federal levels, the legal landscape 
concerning data privacy and security continues to evolve. Thirty-eight 
states and the District of Columbia now have laws that require 
institutions to notify people whose data are involved in a breach. 
California, which had the first breach-notification law, has extended it 
recently to include medical and health-care data as well as other types of 
information. Various proposals for a federal breach-notification statute 
have been made over the past few years, and one such bill is in the 
Senate. Other state laws involve specific types of data, Social Security 
numbers in particular. Enforcement activity is also occurring. For 
example, institutions that accept credit-card payments are dealing with 
potential fines and other penalties if they mishandle that information. 
The sanctions (like losing merchant status) are developed and imposed by 
the credit-card industry; those obligations and penalties flow down to 
colleges that process credit-card payments and handle credit-card data.

So far, people who have been the subject of identity theft and have sued 
institutions have had a tough time convincing courts that they have 
suffered harm that requires some form of payment, or that any harm is 
traceable to a specific breach. But that may change over time, and may 
also lead to pressures for legislative solutions. State laws in particular 
may be amended to require financial remedies in the event of a breach.

Managing data effectively requires resources and is one priority among 
many. Moreover, many higher-education institutions are decentralized, 
which makes dealing with the issues even more challenging. The data world 
is fluid and changing, and colleges' policies and processes may not always 
be nimble enough to respond quickly.

For example, outsourcing is creating new issues: How do colleges ensure 
adequate data privacy and security as people use applications that are 
hosted on third-party servers? What about mobile devices, particularly as 
more institutions allow people to use personal devices for business 
activities?

Many federal and state laws have similar requirements; while the specifics 
may change for, say, the Family Educational Rights and Privacy Act or the 
Health Insurance Portability and Accountability Act, the laws overlap 
conceptually to a fair degree.

At the same time, institutional goals themselves often overlap — 
effectively mapping institutional data and tracking access to them are 
part of e-discovery, identity management, and disaster-recovery efforts, 
for example. It's too overwhelming for colleges to try to deal with it all 
in a piecemeal way. Rather, they should take a broad-based, integrated 
approach and try to institutionalize assessments of privacy and security 
as part of their continuing operations.

It's important to have a core group of people who can come together 
regularly to ensure that a college's approach to data privacy and security 
is comprehensive, integrated, well informed in terms of the institutional 
norms and values, and responsive to change. That group can identify where 
the data are, who has them, and how that institutional data map is 
shifting.

To be effective, that effort will require visible, high-level 
administrative authorization and support — statements coming from the 
governing board and the president — about the importance of the issues and 
the delegation of policy-making authority to the group.

Who should be on that team — besides, of course, people from the units 
that actually have and plan to use the data? Representatives should come 
from such key areas as information privacy and security, legal counsel, 
risk management, internal audit, purchasing and contracting (particularly 
to deal with outsourcing issues), human resources, and academic personnel, 
among others. And if you're dealing with breaches or trying to construct 
messages to your constituents, public-relations personnel are also useful.

For years everyone thought that issues related to data privacy and 
security were technology oriented, but we're trying to take the focus off 
just the technology and direct it toward behavioral issues. Human error 
often lies at the bottom of a lot of breaches — just well-meaning people 
who make mistakes. We aren't talking about a sophisticated hacker but a 
person who loses a flash drive or inadvertently sends an e-mail message 
containing unencrypted Social Security numbers.

So educational efforts to reach out to people are key. At Indiana 
University, our information-privacy officer and I go on the road and talk 
to the different units that handle data. That allows them to identify 
people in their units who understand the issues and who can become data 
stewards. We get many more questions now about appropriate practices. 
People regularly contact me and ask, "I just realized that we're doing so 
and so. Is that OK?" Such feedback is important.

It's also important to keep an eye on proposed federal and state 
legislation because many of those bills will affect higher education. We 
need to have a voice in the debates and to keep an eye on standards that 
are developing for privacy and security in other arenas that may become 
the standards for us, because we are handling the same sorts of data and 
engaging in similar transactions.

Colleges should also keep in mind units or activities that may not 
automatically leap to mind but may pose hidden data-privacy and security 
problems. Take student organizations, which we tend to think of as 
separate entities. But if they do things that involve the use of 
institutional servers, like constructing donor databases and gathering 
information for a fund-raising project, they can create potential risks 
for the college or university in general.

***

Steven J. McDonald: We usually don't think of intellectual property as a 
problem. We think of it as a good thing. But several features of copyright 
law and several features of the Internet have collided to create a 
problem.

Copyright has become increasingly pervasive and restrictive over the past 
30 years. Before 1976, for example, you had to jump through several hoops 
to get a copyright, so most people wouldn't go to the trouble of 
copyrighting a work unless it was a book, a movie, or some other project 
that had significant potential commercial value.

Since then we have eliminated virtually all the formalities, so that when 
someone creates something that is copyrightable, copyright law 
automatically makes it copyrighted. You don't have to file a registration. 
You don't have to publish the work. You don't even have to put a little 
"c" with a circle on it.

Moreover, the threshold for what it takes to get a copyright is incredibly 
low. There's no requirement of quality or novelty; the tiniest "spark" of 
creativity is enough. The contents of the phone book, for example, qualify 
for a copyright. As a result, almost everything is copyrighted now, 
including just about every e-mail list that you've ever written and the 
doodles you are drawing right now.

The copyright term has also been extended over the past few decades to the 
point that it seems like it almost never goes away. Nowadays, if you don't 
know for sure, the safest thing is to assume that everything is 
copyrighted and will be copyrighted for a very long time.

Meanwhile, pretty much everything you can do on the Internet implicates 
copyright law. The reason is that the way that the Internet works is by 
making copies and distributing them — and the two most fundamental rights 
of a copyright owner are the right to make copies and to distribute them.

When you click on a URL, for example, you set in motion a process that 
causes a copy to be made and sent to your computer — actually two copies, 
one that goes into the RAM and shows up on your screen, and one that goes 
into your disk cache and may remain there for quite a while. The same 
thing happens with e-mail messages. You can't send a message, forward one, 
or even reply to one without making and distributing copies. Simply 
turning on a computer causes a copy of the operating system to be loaded 
into RAM. Did anybody say you could do that? Probably not.

The Internet is really just a big photocopier. If you think about it in 
those terms, you can understand why it creates copyright issues.

A second problematic aspect of the Internet is that it makes it much 
easier to distribute copies. Before, you had to have a scribe, printing 
press, or photocopier, and that took time, money, and effort. Now with the 
Internet, you can make a million perfect copies of anything and distribute 
them to a million of your closest friends with a few clicks of a button.

The third feature of the Internet that further raises the stakes is that 
what we are doing is far more public. We've undoubtedly been engaging in 
copyright infringement of one form or another on our campuses forever. 
We've been doing things that we weren't supposed to be doing but that 
nobody knew about unless they came to our campuses and looked around. But 
now we're doing it on the Internet, where it's visible to billions of 
people across the planet. I read that we even have an Internet connection 
to Mars now, so if there's anybody on Mars, even they can watch us engage 
in copyright infringement.

So if we combine the facts that virtually everything is copyrighted and 
that everything we do on the Internet involves copyright, we've got a 
problem: All of us are, at least technically, engaging in copyright 
infringement all the time. Significantly, our faculty members are posting 
all sorts of materials to course-management systems. Our libraries are 
interested in creating new e-reserve systems to support the academic 
effort. Are those things OK?

In analyzing that, the biggest thing we need to understand is that just 
because something is technologically possible doesn't mean that it's 
legal. If we just assume that it is, we're engaging in exactly the same 
self-justification as our students who are file sharing. It doesn't much 
matter if what we are doing is academically valuable — that by itself 
isn't a defense of copyright infringement.

Today, copyright infringement is much more pervasive and much more 
visible, which naturally creates legal issues. We're going to see more 
lawsuits, especially if we aren't thoughtful and careful.

For example, the Association of American Publishers has been making a push 
over the past few years specifically against e-reserves. They've entered 
into what in effect are settlements with several institutions, and they 
are going after several more. The publishers are trying to establish a set 
of principles that we might not think are right, and which may be narrower 
than what copyright law allows us to do. But they are taking an aggressive 
approach.

We shouldn't simply give up and not do things because of copyright risks 
or because copyright law is unclear. But we also can't take an ostrich 
approach and ignore potential copyright issues. What we need to do is 
educate our faculty and staff members. It's not enough to assume that they 
understand copyright law and will apply it correctly.

Copyright law has a number of exceptions that do allow us to do quite a 
few things in education. Many of the laws were written specifically with 
us in mind, and we need to be aware of those and take advantage of them. 
We also need to understand — and to exercise — fair use.

There is a lot of good resource material out there that provides guidance. 
For example, the Association for Research Libraries has developed a 
brochure, "Know Your Copyrights," that explains in a simple format what 
our faculty members can do. It's available on the association's Web site 
(http://www.arl.org) with, appropriately, a broad Creative Commons 
license.

We also need to pay attention to these issues because if we don't, other 
people will frame the debate for us. And then copyright laws are just 
going to continue to become even more pervasive, restrictive, and 
controlling.

The fundamental purpose of copyright law is about education and about 
creativity. We've got a great story to tell, and we need to be in that 
debate.

***

Tracy Mitrano: Outsourcing services can have legal implications in many 
areas, including:

     *

       Student e-mail. The questions that come up tend to concern how to 
construct contracts to be sure that you don't violate the Family Education 
Rights and Privacy Act, which protects the educational records of 
students. Take emergency messaging. Reading e-mail messages is a way to 
help student-life and law-enforcement officials if they are trying to 
ascertain if a student is in danger. If a parent calls and says, "Suzy 
calls every day, but I haven't heard from her in three days," we can check 
an e-mail server to see if she has been on it. We can even, as an 
exception under Ferpa, look into a mail file to make sure when we are 
dealing with a health-and-safety issue. So if we outsource student e-mail, 
it's important to ask if we still have that kind of accessibility during 
emergencies.

       Another concern is how to get messages out to the broad campus 
community in an emergency. We simply must think seriously about such 
issues, given the crises like the shootings at Virginia Tech and Northern 
Illinois University.
     *

       Plagiarism. The Education Department has ruled that a professor 
would be putting an institution at risk for a Ferpa violation if he or she 
simply took term papers and shipped them off to a plagiarism-check site 
without having "anonymized" the data. Another question has to do with 
copyright: Did the faculty member have the student's permission to make a 
copy of his or her document? A plagiarism-check site will want to make a 
copy of it so that it can check it against other papers and add it to the 
database of papers against which others are checked. Colleges should have 
the policies in place that ensure they don't run afoul of either problem, 
Ferpa or copyright, when they use those kind of sites.
     *

       Course-management systems. There's no question that the court 
decision in the Blackboard v. Desire2Learn patent-infringement case, in 
which the jury awarded more than $3-million in damages to Blackboard, is 
interesting in the context of what many people call a broken patent 
system. It also has broad implications for colleges.

       Last year Blackboard agreed not to bring any action against an 
open-source or community-source product as long as it was not bundled with 
proprietary software involving the technology that Blackboard alleges to 
hold the patent to. The company also made it clear that it would continue 
to sue the maker of a commercial product if Blackboard thought it violated 
the company's patent. More important, Blackboard did not guarantee that it 
would not sue an institution that had contracted with any 
course-management system that the company believed had violated its 
patent. That puts institutions that may have already contracted with 
Desire2Learn at some potential risk.
     *

       Blogs, wikis, virtual worlds. What if a faculty member creates a 
virtual world online? Who owns it? If the university bought the island in 
Second Life, does that mean it owns the intellectual property that the 
faculty member creates? If the policy on a particular site, like Second 
Life, is that the avatar owns the information and the faculty member is 
the avatar, a conflict may arise between what the site says, what the 
university says, and what the faculty member says. The best advice is to 
try to agree on those issues in advance, before someone starts to knock on 
the courtroom door.
     *

       E-discovery. Concerns about having to gather huge amounts of 
electronic data as evidence in legal cases is keeping folks on campuses up 
at night. Of all higher-education institutions, Virginia Tech faced the 
most challenging question about how to handle e-discovery. Its IT staff 
worked with university counsel to get a handle on what could have been an 
enormous e-discovery crisis. Virginia Tech stands as a model for all 
colleges and universities.
     *

       Social-networking sites. Salacious-gossip sites are emerging that 
target college students, encouraging a kind of speech that can be hurtful 
to individuals and groups, and beneath the dignity of what we all would 
like our students to use as speech.

       If your institution is the type that promises parents and students 
that it is going to be protective, you may want to go ahead and block 
those sites as a statement of how you interpret your mission. At an 
institution like Cornell University, that is harder to do, given how 
strongly we value free speech. Obviously we can't control third-person 
commercial sites on the Internet, but we can educate our students. We need 
to be thinking in advance about how to deal with such sites. And we need 
to view them — and the disruption they create — less as a technology issue 
and more as an educational issue about behavior and citizenship.

Ultimately the fundamental question to ask about outsourcing might be: To 
what degree would we outsource our products and services, such that we no 
longer have control over them, in order to exercise our missions? We do 
not want to be in the situation where we've outsourced, outsourced, 
outsourced — simply because in each case it seemed like the most 
economical thing to do — to the point that we are suddenly beholden to 
external entities at the expense of our missions.

++++++++++++

Public Intellectuals in the New-Media Landscape
By HENRY JENKINS
http://chronicle.com/weekly/v54/i30/30b01801.htm

Henry Jenkins has what most people would agree is a pretty cool gig: He 
studies pop culture at the Massachusetts Institute of Technology, which 
means he has written scholarly articles about Star Trek fans, video games, 
and pro wrestling, among other topics. He is also one of the directors of 
the institute's comparative-media-studies program, which is increasingly 
being seen as a model for integrating the study of different media in one 
department.

A prolific author and blogger, and a public intellectual on important 
issues of media and technology in society, Jenkins is often called the 
Marshall McLuhan of our day. But he has a theory (keep reading) about why 
nobody can replace McLuhan, that pioneering scholar of the mass media who 
coined the phrase "The medium is the message." Jenkins delivered the 
keynote address at The Chronicle's Technology Forum. Following is an 
adapted version of his remarks.

In the week after September 11, 2001, the students, faculty members, and 
alumni of the MIT comparative-media-studies program rallied forces to 
create a Web site called re:constructions 
(http://mit.edu/cms/reconstructions). It was designed to provoke public 
reflection on the media's role in shaping our responses to national 
tragedies. Over the course of an intense weekend, students produced films, 
identified quotations, wrote essays, and contacted friends and family 
around the world. When the site went live, we had generated more than 100 
separate entries, including reports on media responses to the attacks in 
more than 30 countries.

In many ways, re:constructions represented a turning point in our 
conception of the new graduate program, setting up a model for what might 
happen if we deployed the new technologies we studied as a vehicle for 
opening up a larger public conversation about media change. Today the 
comparative-media-studies home page (http://cms.mit.edu) hosts feeds from 
seven different blogs affiliated with our various research groups and 
faculty members. Our site regularly offers podcasts from conferences (like 
Futures of Entertainment and Media in Transition) and colloquia we hold at 
MIT. My own blog, Confessions of an Aca-Fan, attracts several thousand 
readers a day. We also recently made the decision to offer our masters' 
theses online so they can be read by researchers around the world. These 
efforts have had an impact on our relations with our current students, 
prospective students, alumni, faculty members, the news media, the general 
public, and other readers.

Current students. By design, students in our program come from many 
professional and disciplinary backgrounds, and will follow many career 
paths after they graduate. Early on, several students began to create 
blogs around their thesis projects — in part to motivate them to write 
regularly, in part to get feedback on their ideas. Ilya Vedrashko, for 
example, started a blog called the Future of Advertising, which quickly 
became a favorite among industry insiders and reporters. The blog's 
visibility opened up new contacts and resources, which supported his 
research. Before long, he was also being courted by some of those 
companies for postgraduation jobs. Eventually, a major company created a 
position specifically for him.

Something similar has happened for subsequent student bloggers, who have 
gained visibility for their writing about "serious games" (video and 
computer games for educational rather than entertainment purposes), data 
visualization, and advertising. In each case, their work brought them into 
contact with key thinkers and professionals. Historically, scholars might 
develop a reputation as public intellectuals once they became senior 
statespeople in their fields; increasingly, younger researchers are using 
blogs as resources for reputation building, especially in cutting-edge 
fields that lack established authorities.

When I started my own blog, I was able to use it to showcase the writing 
of a broad range of students, allowing me to encourage them to refine 
class assignments into something that could be shared with a general 
readership. Several of my students have received invitations to publish 
their work based on the traffic they drew on my blog. Many graduate 
programs push their students toward academic publications, but we also see 
a value in helping students cultivate their skills as public 
intellectuals, finding ways to translate their ideas into a more citizenly 
discourse that speaks across disciplinary boundaries and communicates with 
a diverse audience.

When my blog first went live, a reader compared it with MIT's Open 
Courseware project, which makes material from the university's courses 
available online to the public. While Open Courseware allowed the public 
to view the content of an MIT education, the blogs offered a chance to 
witness the instructional process. Day by day the blogs unfold, offering a 
glimpse into the research culture and the ways we think about current 
issues in our field.

Running the blog feeds through the media-studies home page means that the 
site is continually refreshed without much conscious effort on the part of 
program administrators. Students become accustomed to checking our site 
daily, which means they are more likely to read other announcements we put 
up, thus enabling better information circulation.

Prospective students. A rising percentage of the students we admit list 
these blogs as the primary way in which they learned about the 
media-studies program. New students come to us with a much sharper 
understanding of the strengths of our program and how their interests 
might align with our continuing research efforts. The blogs thus raise the 
number and quality of applicants, and may have had some impact on our 
yield — the percentage of accepted candidates who enroll. New students are 
increasingly integrated into the life of the program well before they 
arrive in September.

Alumni. At a time when many universities are starting to think about the 
value of lifelong learning, alumni of the program continue to engage with 
our current faculty members and students long after they graduate. Just as 
we feature student work through our various blogs, blog posts may also 
emerge from tips from our alumni working in industries.

Faculty members. The blog posts represent what might be called 
"just-in-time scholarship," offering thoughtful responses to contemporary 
developments in the field. Because they are written for a general rather 
than specialized readership, these short pieces prove useful for teaching 
undergraduate subjects. We are seeing a growing number of colleagues using 
blog posts or podcasts as a springboard for classroom discussions and 
other instructional activities. Having developed a steady readership for 
such content, we are also able to use our blogs to showcase innovative 
ideas and research from colleagues around the world. Through my blog, I 
regularly offer interviews with other academics whose work touches my 
areas of interest. Some of those academics have started their own blogs, 
having enjoyed the public response to their interviews on my site.

Last summer I responded to signs of continuing gender conflicts in the 
field of "fan studies" — the study of the grass-roots creative expression 
of fans of television, films, comics, and video games — by hosting a 
series of paired conversations between male and female researchers working 
on the topic. The duos used emerging collaboration tools, such as Google 
Docs, to be able to construct dialogues that at times came from opposite 
corners of the globe. Altogether, more than 30 academics contributed to 
this forum over a six-month period. Many of those involved have gone on to 
propose panels for conferences or collaborate on book projects that 
emerged from their blog conversations.

The news media. Our blogs provide a platform from which we not only 
publicize our research findings and conferences, but also focus news-media 
interest on issues we think deserve greater attention. Historically, 
academics have been put in a reactive position, responding to questions 
from reporters. Blogging places academics in a more proactive position, 
intervening more effectively in popular debates around the topics they 
research.

Following up an interview with a blog post allows us to provide interested 
readers with more information or to correct misinformation. A portion of 
readers now seek additional information online when they encounter an 
interesting quotation from an academic in the press.

The general public. Our society is undergoing a phase of prolonged and 
profound media change, which is having an impact on every aspect of our 
lives. In this context, there is tremendous hunger for insights into the 
changing media landscape. As honest brokers of information, academics may 
be ideally situated to bridge these more specialized conversations. As a 
consequence, our various blogs attract readerships that extend well beyond 
the academic sphere — public-school teachers trying to foster new-media 
literacy, creative people from the media industries seeking to understand 
shifts in consumer behavior, advertising executives looking for new models 
of engagement and participation, fans and "gamers" (those who participate 
in computer and video games) trying to understand the objects of their 
passion. Since the program has multiple blogs, we have been able to 
develop and maintain diverse constituencies of readers.

Readers. I started my own blog a few months before the release of my most 
recent book, Convergence Culture: Where Old and New Media Collide (New 
York University Press, 2006). Over time, the blog has become central to 
the book's success. Most writers struggle to edit their books, often 
frustrated that interesting tidbits end up on the cutting-room floor. 
Having a blog gave me a place to publish outtakes from the book, nuggets 
that were interesting in their own right but clogged the flow of the 
argument. Another key frustration of anyone who writes about contemporary 
culture is that the world is changing so fast that certain details become 
out of date before a book sees print. Having a blog has allowed me to 
return to some of the case histories and explore those changes, as well as 
to extend the argument in order to deal with more-recent developments. I 
was able to flag aspects of the book that might appeal to different kinds 
of readers, and thus expand the potential market for the book over time. 
The global reach of the blog has helped generate interest in publishing 
translations of the book.

So how do you do these things? The crucial point is that running a blog is 
a commitment, and has to be understood as part of a larger set of 
professional obligations. When I first began blogging as an academic, I 
sought advice from other bloggers. They stressed that it was important to 
set a schedule for publication for your blog and stick with it. It 
mattered less whether you blogged once a week or once a day, so long as 
you were consistent in putting up material. Otherwise, on any given day it 
would be easy to miss a post. And over a period of time, giving over to 
that temptation would eventually push you out of blogging altogether. But 
setting deadlines and developing strategies for generating content during 
difficult periods insured a level of discipline that would allow one to 
maintain momentum over time.

Media studies as a discipline has been quick to embrace the potentials of 
new-media platforms as channels for sharing our research and scholarship. 
A growing number of junior and senior faculty members in our field are 
becoming bloggers. At the same time, media scholars are pooling their 
efforts to contribute to larger projects, such as the biweekly webzine 
Flow, which runs pieces on many aspects of contemporary television and 
digital culture, and In Media Res, which each day offers a short video 
clip and commentary by a leading media scholar.

These same strategies can be and are being adopted across a range of 
academic disciplines, as scholars make a greater commitment to circulate 
their findings more broadly and to respond to contemporary issues in a 
thoughtful and timely manner.

A SAMPLING OF WEB SITES FROM MIT'S COMPARATIVE-MEDIA-STUDIES PROGRAM

Confessions of an Aca-Fan (http://www.henryjenkins.org): Run by the 
program's co-director. Includes his reflections on contemporary media; 
guest posts by students, researchers, and alumni; and interviews and 
discussions with other academics

Project Good Luck (http://projectgoodluck.com/blog): Reports on the 
continuing research of the comparative-media-studies faculty member Beth 
Coleman, who studies China's emerging digital culture

Convergence Culture Consortium (http://convergenceculture.org/weblog): 
Reports on recent trends in creative industries including film, music, 
video games, and other forms of cultural expression

CMS Colloquia Podcast (http://cms.mit.edu/news/podcast): Features weekly 
colloquia or conferences

Singapore-MIT GAMBIT Games Lab (http://gambit.mit.edu/updates): Offers 
regular commentary on games (both serious and entertaining), and showcases 
projects developed by the lab's students and researchers

Visual Methods (http://visualmethods.blogspot.com): Features blogs by 
media-studies graduate students on thesis research on visualization, 
hip-hop culture, media policy, and independent music production and 
distribution, such as Todo Mundo (http://kevindriscoll.info/todomundo), 
Managing Miracles (http://managingmiracles.blogspot.com), and A Distorted 
Reality (http://scripts.mit.edu/~ewendel/blog)

CMS Theses (http://cms.mit.edu/research/theses.php): Offers digital 
versions of most theses produced by the MIT program's students

++++++++++++++++++++++++++++

How Professors Are Using Technology: a Report From the Trenches
http://chronicle.com/weekly/v54/i30/30b02101.htm

When it comes to how to use technology in the classroom, professors and 
administrators aren't always on the same page. Nor are professors 
themselves always in agreement. At The Chronicle's Technology Forum, a 
panel of faculty members from several Florida institutions spoke about 
their IT frustrations and successes. Jeffrey J. Selingo, editor of The 
Chronicle, and Goldie Blumenstyk, a senior writer, served as moderators. 
Following are excerpts from the discussion.

Examples of Technology in the Classroom

John Wayne Shafer, theater, University of Central Florida: I'm involved 
with convergent theater, which merges digital combinations of theater over 
large distances. Our latest work was a collaboration between Bradley 
University in Illinois and the University of Waterloo, in Ontario, where 
we took our three departments and merged them into one for the production 
of Alice Experiments in Wonderland. [Casts from the three universities, 
hundreds of miles apart, acted as one, connected by high-speed Internet 
lines that transmitted images in real time to audiences at all three 
institutions (The Chronicle, February 29).]

Ann Piccard, writing and legal skills, Stetson University College of Law: 
I teach research and writing. The research is taught primarily with 
technology but the writing is not, and I really do not use technology in 
the classroom unless I'm required to for some reason. But I am also 
currently enrolled as a student in a distance-learning program through the 
University of London.

Michael L. Barnett, business administration, University of South Florida: 
I use a moderate amount of technology in the classroom — document 
projectors, online stuff with Blackboard, the Internet, videos, and so 
forth. Probably right now my biggest challenge with technology is keeping 
it out of the classroom in terms of cellphones and laptops and things that 
distract.

Ellen S. Podgor, law (and associate dean of faculty development and 
electronic education), Stetson College of Law: I teach in the areas of 
criminal law, white-collar crime, and international criminal law. I do use 
electronic education in my classroom and outside my classroom. I use 
PowerPoints in my regular substantive course. I use vodcasts, podcasts, 
asynchronous learning. I do a blog on the White Collar Crime Prof Blogger. 
And I have taught students online on several different occasions. We use 
electronic education at Stetson to add on to our curriculum, not as the 
main basis.

Mary C. Madden, English, University of South Florida: I teach primarily in 
both a large composition program and literature course. I do use — and 
most instructors in our composition program use — hybrid classrooms. We 
have to check six different sites almost daily. I'm kind of in the middle 
in terms of using technology. Some of it has been strongly encouraged by 
the composition program, and this has helped to drive the involvement on 
the part of a lot of our faculty members.

Judy Nolasco, composition, Hillsborough Community College's Ybor City 
campus: I'm in the process this semester of teaching my very first totally 
online course, and that means that my students do not come to campus at 
all. I do my introduction online through a video; I do all my lectures 
through PowerPoint with my voice lecturing exactly like I do in my 
classroom. I use a lot of technology in my course on teaching diverse 
populations because, luckily, it came along with the textbook that I 
chose, and I find that it really adds a new dimension to a lot of my 
assignments. I like technology. However, from a teaching standpoint, it is 
a lot of work to integrate technology into the curriculum and into the way 
that you are used to teaching your courses.

Ellen Pastorino, psychology, Valencia Community College's Osceola campus: 
I teach in a "smart" classroom and have for the past five years, so I have 
the capability of going out onto the Internet or using PowerPoint, videos, 
YouTube. And I also have been using for the past five years a 
student-response system called the clicker system that is interactive, so 
that you can use it to ask questions or get attitudinal data from the 
students. And they can respond immediately, anonymously, and you can get 
feedback on either where they are learning material or what they feel 
about a particular topic.

Who Picks the Technology?

Jeffrey J. Selingo, moderator: For those who do use technology in the 
classroom, how was that technology selected? How much of a role did you 
have?

Nolasco: At our college, all our classrooms have been renovated to be what 
we call 21st-century classrooms. Every classroom has a data projector; 
some have whiteboards; we have PC's. I did not actually request it. I 
believe it was just one of our overall college initiatives to make sure 
that all of our classrooms were equipped for the 21st-century technology.

Pastorino: I would say it has been collaborative in some instances. 
Certainly there is a lot of software that is just handed to us, and we are 
expected to use it. On the other hand, if we want something that we think 
will help our students, there are forums where you can solicit that 
information and then work with your dean or administration.

Teaching Older Students

Goldie Blumenstyk, moderator: For those of you who teach adult students, 
do you have to change things along the way because certain students are 
not as adaptable as others?

Barnett: What is interesting is that if I post a requirement or something 
online, there will be a certain percentage who would claim ignorance. But 
when I post grades online, suddenly I get a million hits within 10 
seconds. I think it is BS, mostly; they all know how to use it pretty 
much.

Piccard: When I started teaching at Stetson nine years ago, the older ones 
were completely unfamiliar with the Internet. A lot of them had never used 
a computer before. That is not true anymore.

Shafer: [Cites survey data that found different attitudes across age 
groups in some of his projects.] Generally speaking, if you were younger 
you were much, much happier with the attempts at converging the technology 
with traditional forms of theater, whereas if you were older, your general 
response tended to be significantly less robust. So I think the skill 
level of the older population has increased in general. But I still think 
that there is more skepticism.

Pastorino: But I think that skepticism is healthy because the one thing 
that the younger students are lacking is being able to evaluate the 
information that they get. Older students are more skeptical; they look 
more critically at that information.

Contact With Administrators and Training

Blumenstyk, moderator: How much training have you had? And what has it 
overlooked?

Madden: Although we are a pretty collaborative program, the technological 
end of it, so to speak, has been a little top down; many of us have not 
felt knowledgeable enough to participate in the choices. But we have been 
offered fairly extensive training. Sometimes it is a burden in terms of 
time — yet another thing we have to do. But it has led to some wonderful 
developments.

Selingo, moderator: We have a lot of CIO's in this room. How much 
interaction do you all have with your chief information officer? How much 
interaction do you have on questions of using technology in the classroom?

Pastorino: Once, at a party.

Shafer: We end up approaching our leadership when we need some kind of 
expertise that may not be natural to our discipline. I will walk into the 
office of just about anybody on campus, even though the chain of command 
is very long. So who I go to depends on the urgency of the matter and what 
kind of stakes we are dealing with.

Blumenstyk, moderator: Tell us what frustrates you the most about having 
to teach with technology, or wanting to teach with it?

Barnett: It is not big-purchase issues that directly affect me but, 
rather, when the light bulb burns out in the projector, or you cannot get 
the system to boot up.

Nolasco: I think tech support is a big issue with faculty because it's not 
that it isn't available; it's that it isn't available at that moment. When 
you have got a class waiting for you and you walk in and nothing works, 
it's not like you can just call somebody and they are there in five 
minutes. The other thing that frustrates me about using technology is that 
it's very time-consuming to integrate it into my classes. When you teach 
five classes a semester, you have a lot of prep.

Question from the audience: Could you tell me if your campus has both 
academic and administrative groups, or a single IT group?

Podgor: We have a separate IT department, and just within the last few 
months, I was appointed as the faculty liaison to the IT department, which 
I think helps enormously.

Pastorino: We have an IT group, too, and the difficulty is that they may 
have representation on a budget committee for the college. Then they make 
decisions, and it always seems like all the computers are refurbished 
between semesters. So you come back and there is a new updated version of 
some program, and training is not for another month, and now you already 
have to use that in the classroom. So a lot of times just the 
communication between IT and the faculty is not as stellar as it could be.

Teaching Online Courses

Barnett: I do not teach online courses, so what distinguishes someone who 
is suited for an online course versus someone who is not?

Nolasco: Well, I think they have to be highly motivated students. I think 
they have to be well organized. They have to have good time-management 
skills.

Barnett: But how do you assess that?

Nolasco: Well, we do not. The students have to assess themselves.

Pastorino: A lot of students may be working 40 hours, and they think that 
they can take 12 hours of online courses. Well, at 2 o'clock in the 
morning, they are not really prepared to do the reading or the thinking 
that is required of the material.

Podgor: We have no suitability [requirements]. Anybody who wants to take 
the class can take the class. We do require a certain number of posts each 
week so that we require the students to be up to a certain level each 
week. And that is one of our ways of knowing whether they are, in fact, 
online. They are required to actually answer questions and post and be 
part of a discussion.

Never Enough Time (or Credit)

Shafer: Any time an instructor is asked or volunteers to introduce new 
technologies in a classroom, the set-up time in advance of that course is 
much more extreme than for any other course. [In one such case,] I spent a 
large portion of my time trying to track down the hardware to teach the 
class. We all know it changes every two seconds.

And being given credit academically for the introduction of that 
technology is something that we hear about in every faculty meeting.

Question: We put a lot of resources into technology, both in terms of 
funding and in terms of human hours. Is it worth it? And how do we know 
that?

Barnett: Instructors should be able to save time and effort by using 
technology, but in fact we are doing a lot of the administration instead 
now, so we have to deal with posting materials and learning all the 
different software and posting grades online and so forth. So our jobs 
have expanded rather than been shrunk by technology.

Podgor: We do an extensive survey on our students using electronic 
education, and the students say they work a lot harder when they take an 
electronic class. They also love it. They think it is wonderful because 
their voices are heard. It depends on how you do it. It depends on what 
format you use, what type of interaction you might have online, how you 
present the questions, and exactly how you put it together. It takes a lot 
of time to do it right. It really does.

Nolasco: Teachers who actively engage their students in a face-to-face 
classroom can actively engage their students online. That is the bottom 
line, as far as I'm concerned.

Barnett: From an administrative standpoint, do you have a clue whether or 
not we [faculty members] are doing anything effectively, or we are just 
entertaining effectively?

Pastorino: Well, we do alumni surveys, so we follow students two, five, 
eight years out, and then ask them for feedback on what was most helpful.

Madden: We assess the writing program every semester using a tool 
developed by our testing-and-evaluation department. There is a whole week 
required for all composition instructors before classes begin, and they 
point out what percentage are weak in writing introductions, et cetera, et 
cetera. I'm surprised, though, that there is not more stellar improvement 
in the writing, which concerns me.

Barnett: We are reading a lot into this assessment stuff, especially here 
at USF, and what worries me is that we are being held responsible for 
outcomes when, in fact, we cannot control the amount of effort that they 
put into it.

Shafer: I was attending a function in which one of the leadership folks 
was saying, "Well, we need to develop a new assessment tool." And this is 
like the 14th or 15th time we have revamped an assessment tool in the 
college. One of my colleagues stood up and said, "I'm tired of being 
assessed. When are we going to start assessing our students?" I think 
there is imbalance there.

Interruptions in the Classroom

Blumenstyk, moderator: How do you handle classroom interruptions — 
texting, use of laptops?

Piccard: I tell my students, "If your phone rings, please get up, go 
outside to answer it, and do not come back." And this is the first 
semester in nine years at Stetson that I have allowed laptops.

Podgor: I'm the opposite. I welcome the laptops; I want students online in 
my class. I think they are capable of multitasking.

+++++++++++++++++

How to Channel the Data Deluge in Academic Research
http://chronicle.com/weekly/v54/i30/30b02401.htm

What are the best ways to organize the mass quantities of data that 
researchers generate, and to share those data to engender new research? 
Scott Carlson, a senior reporter at The Chronicle, asked Michael C. Witt, 
an assistant professor of library science and an interdisciplinary 
research librarian at Purdue University Libraries and its Distributed Data 
Curation Center, and Sayeed Choudhury, associate dean of university 
libraries and director of the Digital Knowledge Center at the Sheridan 
Libraries of the Johns Hopkins University, for their views. Following are 
excerpts.

Making the Case for Data Curators

Michael C. Witt: Data curation is an emerging area. The two traditional 
branches of science, theoretical and experimental, are now being augmented 
by computational science. In cyberinfrastructure, we have fast global 
networks that are connecting vast computational and storage resources. 
Scientists are using those resources in new and exciting ways, 
collaborating in virtual organizations without regard to political or 
institutional boundaries. They're sharing tools, data, and vast networks 
of sensors and instruments. There are simulations and computer models that 
are generating a tremendous amount of data.

Take, for example, Deb Roy, who directs the Media Lab's cognitive-machines 
group at the Massachusetts Institute of Technology. He studies cognitive 
machines, artificial intelligence, and robotics. When he found out that 
his wife was pregnant, he did what a lot of MIT engineers probably do when 
they find out they're pregnant: They turn their kid into a science 
project. So he started "The Human Speechome Project": He rigged his house 
with microphones and video cameras, and recorded every waking moment of 
the first two and a half years of his child's life. Think about the amount 
of data generated by a project like that. Roy amassed 120,000 hours of 
audio recordings and 80,000 hours of video footage, and is still in the 
process of transcribing and annotating everything.

When you think of the tremendous value of that data set — not just for 
robotics, artificial intelligence, and cognitive machines, but for child 
development, linguistics, and other disciplines — you see that it makes 
sense to curate science and research data. It makes sense to share data 
because data increasingly drive science. Think of the Human Genome 
Project: The data sets themselves have more value than any single 
publication that was derived from an analysis of them.

Why is it important to share data? Why is it important to archive and 
curate data? Because, for example, wouldn't it be terrific if, at the same 
time that journal articles were published, the broad data set could be 
cited in them? One of the principles of science is being able to reproduce 
an experiment. How can you do that, in many cases, without the data?

There is also tremendous value in reusing data, which can be made possible 
by archiving and sharing. Why recreate the wheel? We're all working with 
budgets. Data can be reused to advance a similar line of research — or 
even a different line in a different discipline.

Data sets are also valuable because they add to the legacy of a center or 
a researcher or an institution, much in the same way that citations do. If 
you can amass a critical amount of data in one place, you can foster a 
virtual organization. As people share data, they create tools and move 
toward common formats for interoperability.

Data curation is not without challenge. We've talked about big data sets, 
and scale is certainly an issue. But size isn't always important. Smaller 
data sets are every bit as important, and maybe more relevant for our 
institutions to be looking at. And there are other issues: How do you 
present data collections in the proper context, so that they're 
discoverable and usable? How do you make them accessible not just by human 
beings but by machines? You want to be able to cite data, so you need a 
unique identifier and a way of resolving that, much like you would have an 
ISBN for a book. If you're going to publish data, you would like to be 
able to have citations and not have that link break over time as you 
migrate to new servers and technologies.

Another challenge is metadata. How do you classify and describe data sets 
so that they can be found, understood, and used? Provenance is another 
consideration: What is the chain of custody of the data? Once a data set 
has been shared, if it's combined with another data set, if it's 
reprocessed, if it's republished, how do you go backward in the chain of 
custody to determine the authentic source? Because if you can't do that, 
researchers won't trust the data, and if they don't trust the data, they 
won't use the data.

There is also the matter of preservation: What format are the data in, and 
how can we use versions of them in the future? And sustainability: Who's 
going to do this work, and what resources will they need? And intellectual 
property: Who owns the data? Who's allowed to submit them to a repository?

That's a potential land mine and needs to be dealt with up front in 
data-curation considerations — along with policies for submission and 
selection, policies for data use, policies on how data will be preserved 
and for how long. Which data will be preserved and curated over time? 
Which will not? Thinking locally, we might ask, "What is the role of my 
institution in curating research data? What are the various roles of our 
departments?"

Those of us who work in administration and libraries must also consider 
the roles of our researchers and keep them central in all of our 
discussions and planning. We should learn their scientific work flow, how 
they create their data, and how they use them.

And then, of course, since I'm a librarian, I think colleges should 
consider the role of librarians. Librarians build and maintain collections 
as a part of our mission. We have expertise in the selection and appraisal 
of information. Libraries also represent an institutional commitment to 
preserve and provide access to a university's intellectual record. That 
can include data sets.

Librarians tend to take a 100-year view of information: We have special 
collections, archival collections, digital-library projects. We are 
digitizing all different kinds of content, including vast digitization 
projects such as Google Books and the Open Content Alliance, and 
preserving important artifacts and different kinds of multimedia. And 
many, if not most, of our libraries have deployed, or are in the process 
of deploying, online institutional repositories in which libraries are 
preserving and providing access to e-prints, or drafts of articles, and 
information in other electronic formats.

Librarians have expertise in classifying, describing, and organizing 
information. Through access services, librarians help find and use 
information properly. If you think of reference services and information 
literacy, you may find that librarians have a broad awareness of the 
research taking place on each campus just simply through their liaison 
role with faculty members. They are aware of the journals in which faculty 
members publish, so it's a logical extension to inquire, "What are the 
data that support this research?"

Data curation is only going to be successful with a variety of approaches. 
The data deluge is a big, big problem, so if you're in information 
technology, consider picking up the phone or sending an e-mail message to 
your libraries. Ask them what they are doing with institutional 
repositories, with digital preservation. If you are outside of IT, make it 
a point to learn what services and infrastructure are available and can be 
used to support or expand data curation. And most importantly, involve 
your researchers so that all your efforts meet their needs.

The Complexity of a Data-Intensive Age

Sayeed Choudhury: We're experiencing a major transformative period in 
higher education, much like the transition from the horse and buggy to the 
automobile. During such transformations, there's a period when old and new 
technologies coexist and there's shared infrastructure. Ultimately the new 
technologies and practices mature, and the infrastructure also changes.

Just to give you a sense of the scale that we are talking about, a project 
that Johns Hopkins is involved in is called the "Sloan Digital Sky Survey" 
— one of the most ambitious astronomical surveys or projects that we've 
undertaken to date. In the first two days of SDSS, researchers acquired 
more data than the entire history of humanity in terms of astronomy.

The next big project that's coming out is something called the Pan-Starrs, 
which stands for Panoramic Survey Telescope And Rapid Response System. It 
is a planned astronomical continuing survey of much of the entire sky. In 
about one week, Pan-Starrs is going to acquire as many data as Sloan did 
in 10 years — which gives you some sense of the exponential rate of 
growth.

People now have more data than we do storage. Last year we ended up 
producing more data than we even keep on all the storage throughout the 
world. How can that be? My laptop has an 80-gig hard drive. It is 
perpetually at about 75 gigs. I regularly erase things, clean it off, push 
it back down to 60, and then I go right back up to 75 — that temporary 
storage is what exceeds our permanent storage. We couldn't even keep all 
of those data if we wanted to. It's not possible. Here's one sobering 
thought: The highest rate of data acquisition comes from surveillance 
cameras.

If you think about where astronomy is going, it's becoming completely 
driven by data. Researchers don't even think in terms of anything other 
than, "How do you manipulate data?" That is actually quite a bit of a 
shift. Science has always been data-driven, but it's data-intensive right 
now. Some disciplines could not even conduct their research anymore if 
they didn't have access to such data sets.

One of the terms that people sometimes use is Digital Dark Age. That is 
not a dramatic statement; it is true. We're living in an age where we are 
deliberately, and sometimes not deliberately, throwing away large amounts 
of data, never to get them back.

Michael talked about data sets that are cited in publications. Peter 
Murray Rust, a researcher in Britain, conducted a study with his 
colleagues in which they estimated that up to 80 percent of data cited in 
publications are gone. It's not that you can't find them, or that they're 
really hard to get, or that you don't want to give them to me. They just 
don't exist anymore: They were in someone's hard drive, on a Web site that 
went away when the person left that institution, or in some medium that 
doesn't work anymore — whatever the case may be. We are deleting vast 
amounts of data, and that's a serious problem.

But it's also a tremendous opportunity to push out to our communities, to 
the "citizen scientists," and get them engaged in ways we haven't been 
engaged with them before. For instance, astronomers and young people are 
interacting with data in quite similar ways. I play online games, and I'm 
completely blown away by the amount of information that's coming at me, 
the amount of decision making that takes place, and how quickly and 
spontaneously people who've never met each other self-organize. I'm 
usually the laggard. I'm usually being protected by some 13-year-old who's 
much better than I am. But very quickly people realize, "This person knows 
what he's doing, let's follow him." Or, "That person needs help."

Fundamentally, the difference between digital data and print information 
is that data are machine actionable. From etched stone tablets all the way 
up to printed books, we could process information by reading with our 
eyes; data are born to be processed by machines. Telescopes generate zeros 
and ones that ultimately get processed. You don't look at them; you run 
computer code against them. That is a fundamental difference that we'll 
have to grapple with as we move forward in this time.

Data sharing is going to transform everything we do. When you look at 
astronomy, the sociology of that community has changed. Their data are 
unencumbered. There are no privacy issues, no intellectual-property 
issues, nor any of those other kinds of things that make it difficult in 
other domains. Even in that group, it took a while for everyone to agree 
that they were going to share and analyze data from many different 
sources. But we're going to have collective learning and research. That 
has become a given, and it will happen in all the other sciences. If we're 
not prepared for that, we might be looking at trying to make a horse and 
buggy run on the Interstate. It won't get us very far.

+++++++++++++++++++++++

Why Digital Avatars Make the Best Teachers
http://chronicle.com/weekly/v54/i30/30b02701.htm

OPINION
By JEREMY BAILENSON

My virtual representation of me, commonly known as an avatar, can 
outperform me as a teacher any day. It can pay unwavering attention to 
every student in a class of 100 or more; show my most spectacular actions 
while concealing any lapse, like losing my cool; and detect the slightest 
movement, hint of confusion, and improvement in performance of each 
student simultaneously.

Most people may think of avatars as too primitive to show such details. 
But at Stanford University's Virtual Human Interaction Lab 
(http://vhil.stanford.edu), my colleagues and I use cutting-edge 
technology. We could build an avatar that looked just like you (the heads 
we produce look real enough that they are used in police lineups), 
gestured like you, even touched like you, thanks to haptic devices that 
relay the speed and force of hand movements. And the technology can be 
transmitted over a network.

The prevailing wisdom in teaching, as in just about every form of social 
interaction, is that face-to-face contact is the gold standard, trumping 
all forms of mediated interactions. But as virtual reality moves from 
games into rigorous scientific applications, it is inevitable that we will 
rethink the importance of physical location. We know that gasoline is 
expensive and travel can be a nuisance. But more important, a teacher's 
avatar has powers that just don't exist in physical space.

Virtual reality functions in cycles — the computer figures out what 
someone is doing, then redraws his or her avatar to show changes based on 
that behavior.

For example, as a student in Chicago moves his head, looks toward the 
teacher, and raises his hand, sensing technology measures those actions. 
As the student moves, the computer of the teacher in New York, which 
already has an avatar with the student's facial features and body shape, 
receives that information over the Internet and modifies the avatar to 
make it move, too. Tracking the actions of teacher and students, 
transmitting them online, and applying them to the respective avatars all 
occur seamlessly, and all the participants feel as if they are in the same 
virtual room, in a movie together.

No participant needs to try to behave in a particular way, either. In a 
video game, a person must act intentionally to produce behavior. But in 
virtual reality, tracking equipment, like magnetic sensors and video 
cameras, detects what a person does and instructs the computer to redraw 
the avatar performing the same action. Everyone's computer sends the other 
machines a stream of information summarizing the user's current state.

However, users can alter their streams in real time for strategic 
purposes. For example, a teacher can choose to have his computer never 
display an angry expression, but always to replace it with a calm face. Or 
he can screen out distracting student behaviors, like talking on 
cellphones.

Research by Benjamin S. Bloom in the 1980s and subsequent studies have 
demonstrated that students who receive one-on-one instruction learn at 
least an order of magnitude better than do students in traditional 
classrooms. Virtual reality makes it possible for one teacher to give 
one-on-one instruction to many students at the same time.

The use of the Web to tailor messages to different recipients has received 
ample discussion, most notably in the arena of advertising; we all know 
about spam messages that appear to be from one of our colleagues. In a 
virtual classroom, the teacher can tailor not simply a message, but her 
identity.

Of course we must be careful not to cross the line between strategic 
transformations and outright deception. Probably none of us would want to 
see politicians, a few years in the future, take advantage of new 
technology to tailor electronic messages by combining their faces with an 
undetectable share of those of the recipients — knowing that including the 
citizen's face can sway his vote. But good teachers already use psychology 
to help students learn, and standard techniques can be made more effective 
in virtual education.

Students in a given classroom, like most large groups of people, include a 
wide range of personality types — for example, introverts and extroverts. 
Some students might prefer communication accompanied by nonverbal cues, 
like gestures and smiles; others may prefer a less-expressive speaker. A 
number of psychological studies have demonstrated what is called the 
"chameleon effect": When one person nonverbally mimics another, displaying 
similar posture and gestures, he maximizes his social influence. Mimickers 
are seen as more likable and more persuasive than nonmimickers.

In a number of laboratory studies of behaviors including head movements 
and handshakes in virtual reality, my colleagues and I have demonstrated 
that if a teacher practices virtual nonverbal mimicry — that is, if she 
receives the students' nonverbal actions and then transforms her nonverbal 
behavior to resemble the students' motions — there are three results.

First, the students rarely are conscious of the mimicry.

Second, they nonetheless pay more attention to the teacher: They direct 
their gaze more at mimicking teachers than they do at teachers who are 
behaving more normally.

Third, students are influenced more by mimicking teachers — more likely to 
follow their instructions and to agree with what they say in a lesson.

When I teach a class of 100 students face to face, I try to match my 
nonverbal behavior to that of a single student, and I am forced to devote 
ample cognitive resources to that effort. But in a virtual classroom, my 
avatar can seamlessly and automatically create 100 different versions, 
which simultaneously mimic each student. Without my having to pay any 
attention to my actions, let alone to type commands on a keyboard, my 
computer changes my gestures and other behaviors to imitate each student's 
gestures and behavior. In effect, I can psychologically reduce the size of 
the class.

The virtual classroom, too, can be tailored for each student. Rooms have a 
sweet spot — the location varies from room to room but is often front and 
center, a few meters away from the teacher. Other experiments, in my lab 
and at the Research Center for Virtual Environments and Behavior at the 
University of California at Santa Barbara, have shown that students 
randomly assigned to sweet spots in real-world classrooms do about 10 
points better on exams than do students sitting elsewhere in the rooms.

Of course, in the physical world, only one student can sit in the sweet 
spot. But because virtual rooms are drawn separately for each user, every 
single student's avatar can be sitting in the sweet spot — and will see 
classmates' avatars sitting in other locations. In a series of studies, we 
demonstrated that putting multiple students simultaneously in the virtual 
sweet spot substantially increased the learning of the group.

Another advantage of the virtual classroom is that a teacher can use data 
collected by the computer to improve students' learning as well as his or 
her own performance. Given that decades of research have pointed to the 
importance of eye contact during speaking, my colleagues and I created an 
algorithm that showed teachers exactly how much eye contact they gave each 
student in a large virtual classroom. If the teacher was not looking at a 
student's avatar, it would slowly become translucent until the teacher 
looked at the student again, when the avatar would once more become opaque 
to the teacher. With that algorithm, teachers looked much more evenly 
around the classroom. Virtual technology can guarantee that no child gets 
left behind.

In dozens of experimental paradigms, we have demonstrated similar 
advantages of virtual classrooms. The advantages are most effective in 
classes with large student-to-teacher ratios, where they are needed most. 
Although the actual classrooms of Ivy League universities may never lose 
their prestige, the practical implications are clear: The digital 
transformations of virtual classrooms can increase students' learning.

Jeremy Bailenson is an assistant professor of communication at Stanford 
University.

++++++++++++++++++++

Marley's Ghost, or the Spirit of Technology Future
http://chronicle.com/weekly/v54/i30/30b02801.htm

OPINION
By MICHELLE VALOIS

When I was young and green and fresh out of graduate school, I landed a 
teaching gig at Mount Wachusett Community College, where I am still 
employed. I was to start off with a schedule heavy on composition courses, 
but the expectation was that when the professor who taught creative 
writing and ran the student literary magazine retired after two more 
years, I would replace him. As an M.F.A. in a market glutted with the 
holders of that degree, I was thankful for the opportunity to teach what I 
loved, and more than happy to bide my time with the five-paragraph essay 
until I could step into the shoes of my retiring colleague.

Let me tell you a little about that professor whose career was ending when 
mine was just beginning. No one could ever have mistaken Arthur E. Marley 
for anything but an academic. With his tweed jacket and reading glasses, 
his nonchalant Ivy League saunter, and a head of thick, combed-back, 
graying hair, he was part Gregory Peck, part Samuel Beckett. I used to see 
him in the afternoons, leaning against the brick wall just outside the 
cafeteria, with one leg bent so that his foot pressed against the wall. 
He'd be smoking, talking, listening, and looking for all the world like 
the bad boy I am sure he never was in high school — exuding an aged 
beatnik appeal.

At the time, I was too headstrong to be humbled by a colleague, too eager 
to be in awe of anybody. I was hungry to teach what I had spent years 
learning to do — story writing. I arrived at that community college with 
an arsenal of teaching methods, most of which made a lot of noise: I was 
uploading this, clicking that, streaming and beaming and PowerPointing my 
way through multiple sections of "English Composition." I knew my college 
was pushing technology in the classroom, and I was more than ready to 
podcast my way to tenure, to transform the student literary magazine from 
a Xeroxed, folded, and stapled booklet into a slick, glossy specimen of 
the glories of Microsoft Publisher. Of course, all that was fun for me, 
and I was sure the bells and whistles were good for the students, too.

The last semester before Professor Marley was to grab his emeritus title 
and head to the seashore to work in his son's used bookstore, he asked if 
I wanted to help with the magazine — maybe attend a few meetings and get 
to know the students, some of whom would be returning the following year. 
I told him I was more than happy to do so.

"Good," he said. "We meet next Wednesday at 6."

Good God, I thought, is this man mad? He's been here for three decades. 
Doesn't he know that on this commuter campus, we can barely get students 
to attend events that are held during lunch hour, let alone at 6 o'clock 
in the evening?

On the appointed day, I found my way to the basement of the library, 
expecting one student, maybe two — geeky kids who lived at home and didn't 
have to work crazy hours at dead-end jobs. But when I swung into the room, 
I saw nearly 20 students hovering around Professor Marley, who was perched 
on the edge of the teacher's desk.

When he saw me, he motioned me to the front of the room and introduced me: 
"This is Michelle; some of you may know her. She's new here. Great 
teacher, great writer. She'll be taking over the magazine after I retire. 
And look out, wow, is she going to do amazing things with our baby! Just 
you wait."

I blushed. Students smiled their welcomes. Soon after I sat down, a young 
man strolled in. Professor Marley stopped what he was saying and pointed 
directly at the newcomer. His voice was serious, his delivery earnest. 
"Good, Tom, I was hoping you could make it tonight. You're just the person 
we need to — "

I no longer recall what it was that Professor Marley needed Tom and only 
Tom to do. But as Tom sat down, we all leaned back and watched this man 
who was leaning forward and looking at each and every one of us, making us 
feel magnificent, as if we possessed remarkable and unique talents, as if 
we were capable of great deeds. By the end of the meeting, it felt as if 
we weren't producing an in-house community-college literary magazine on a 
budget of a few hundred bucks; we were writing for The New Yorker.

It's been three years since Professor Marley retired, but I think of him 
often. He was one of those professors — you know the kind — who just 
doesn't have any use for technology. I have heard professors like him 
mocked as people who never even turn their computers on. The whiz kids 
hired to help us faculty members incorporate technology into our 
classrooms say teachers like that don't care about active learning, don't 
care about reaching students. All we can do, I hear the administrators 
say, is wait for those professors to retire.

I waited for Professor Marley to retire, but not because of his silent 
computer. I was raring to go, ripe with ideas and passionate about what I 
love: writing and the teaching of writing. I embraced all the technology 
that came my way, and I think I am a better teacher for it. As I waited 
for Professor Marley to retire, the word "dinosaur" did cross my mind a 
few times. I was green, remember? I was also, I fear, a bit arrogant, a 
bit like those whiz kids.

But time and experience have humbled me, while also making me more secure 
in who I am as an educator, what I do well, and what I still need to do 
better. When I think of Professor Marley now, what strikes me most is his 
ability to coach, to inspire, to make each student feel uniquely capable, 
to make a new and nervous faculty member feel important. He had a 
generosity of spirit and a deep respect for the people who sat in his 
classroom.

Active learning? Student engagement? The man got 20 community-college 
students to show up at 6 p.m. for a literary-magazine meeting. Students 
listened to him, respected him, and believed in themselves because they 
knew that he believed in them and could bring out their very best. And he 
did all that without even turning on a computer.

I am not suggesting that all professors who disregard technology are as 
gifted as Professor Marley, or that we technophiles have the personality 
of a floppy disk and need technology to mediate our social dysfunction. I 
am suggesting that administrators and faculty and staff members need to be 
reminded that technology is only a tool: It can be used well or poorly 
because it is only as good as the person using it. Without an inspired 
user, technology does not create an active learning environment; active 
learning does not require any technology. There are no panaceas in 
education — there never were and never will be.

Of course, when used well, technology can contribute to an engaging 
learning environment. I use Blackboard in my creative-writing classes to 
enable students to share their writing with each other. I use a slew of 
fancy software programs to produce a student literary magazine. And yes, 
the final product is glossier and slicker than its predecessor.

Is the writing better? I do get good work from my students, but the 
writing in those little stapled booklets was just as good, and the 
students were just as proud of what they created. And I've never had as 
many as 20 students working on the magazine.

As Professor Marley and others like him retire, colleges are losing 
something special. The good news is that there are new, gifted faculty 
members who — perhaps because of personality, teaching style, or aesthetic 
sensibility — have the same indifference to technology. They should be 
valued for who they are and what they bring to the classroom.

Students these days are often wired to the max, texting, e-mailing, 
Facebooking, YouTubing, surfing the Net, living in a world sometimes more 
virtual than real. How refreshing it would be for them, every once in a 
while, to walk into a classroom and see a human being at the teacher's 
desk with no USB ports or MP3 players, no PowerPoint slide shows, no 
streaming anything, and to hear nothing beeping or buzzing, just the sound 
of a human voice saying, "I'm glad you made it; we were waiting just for 
you."

Michelle Valois is an associate professor of English at Mount Wachusett 
Community College.

++++++++++++++++++++

E-Mail Freedom Day
http://chronicle.com/weekly/v54/i30/30b02901.htm

OPINION
By JOHN M. HUGHES and DAVID TODD

We have heard for years about Tax Freedom Day — the date in a given year 
when the average worker would be done paying taxes, if his or her income 
since January 1 had gone only to that purpose. In 2007, Tax Freedom Day 
was April 30, demonstrating that last year we toiled for four months 
before meeting our tax obligations.

How long into the year would we labor to respond to e-mail messages, if we 
did nothing else during the working day? That is, when would we reach 
E-Mail Freedom Day? I recently took the time to investigate that question 
and others about e-mail with the help of my co-author, David Todd, chief 
information officer of the University of Vermont, where I am provost and 
senior vice president.

My career began before e-mail was born, and I certainly don't decry the 
rise of electronic communication. It has facilitated my international 
scientific collaborations, allowing my colleagues and me to keep revising 
24 hours a day as we pass manuscripts electronically from Central European 
Time to Eastern Time to Pacific Time, and, at the end of a late day in 
Pasadena, Calif., back to Vienna to start the cycle again. The increase in 
productivity is remarkable.

In my role as a college administrator, however, I find e-mail more of a 
mixed blessing. Staff members used to communicate with colleagues only 
between 8 a.m. and 5 p.m. Personal meetings, phone calls, and mail (snail 
mail only, in those days) were bounded by those hours, barring major 
crises; no one would have thought of calling someone to do routine 
business at 11 at night, unlike our use of e-mail today. We still worked 
many hours before 8 a.m. and after 5 p.m., but without e-mail, we could 
have long, uninterrupted evenings of scholarly thought and writing, or 
administrative thought and planning.

In July 2006, I moved to the University of Vermont. My new job allowed me 
to start over in e-mail, with a brand-new electronic address, and my 
co-author and I have analyzed the electronic messages I received during my 
first year in Vermont. Not only is our university's spam filter 
particularly effective, but vendors throughout the world who had 
considered me to be a prime candidate for relief of erectile dysfunction, 
for forming partnerships to pocket millions of dollars from their 
developing African nations, or for marriage to a foreign woman (or, at 
least, for viewing explicit photographs of potential brides) had not yet 
learned of my move. Thus the statistics presented here are spam-free.

From September 1, 2006, to August 31, 2007, I received 26,688 e-mail 
messages. Sorting the messages by time and date provides some interesting 
background.

I am an early riser, and I usually arrive at work by 6:30 a.m., after 
triaging e-mail messages at home in search of overnight campus emergencies 
that did not warrant 3 a.m. phone calls. My first task in the office is to 
deal with the e-mail messages that arrived overnight; I usually log off 
between 10 and 11 at night.

Typically I find a message or two sent between 3 and 6 in the morning by 
the university president, who is an even earlier riser, and communications 
from the usual news services, academic and otherwise. I save the daily 
message from The Chronicle for last, to savor it before the Waterman Café, 
in our administration building, opens at 7:30 — when my chief of staff and 
I can purchase the blessed first cups of coffee and return to the office 
for the daily debriefing.

Not much mail reaches me between midnight and 3 a.m. in my time zone, but 
after that point, the pace begins to increase. At 7 a.m. — while many of 
my correspondents are presumably showering or otherwise preparing for the 
day — the rate of increase drops somewhat, but it picks up once more at 8 
and continues until it reaches a daily zenith at about 10. Fortunately 
there is a lull around lunchtime, after which the volume picks up again 
until the afternoon peak at 4. After a fairly rapid decline, the volume 
picks up again for several hours, starting at 8. The evening is often when 
the deans and I sort out many of the pressing problems of the day.

I had often felt that Wednesday was a light day in terms of e-mail, but 
when we analyzed my messages, that suspicion turned out to be incorrect. 
In fact, the highest volume of messages came on Wednesday. Weekday traffic 
was highest on Tuesdays, Wednesdays, and Thursdays, slightly lower on 
Mondays and Fridays, and much lower on Saturdays and Sundays.

What about the distribution of e-mail messages over the course of the 
year? As provost, I find little difference between the academic year and 
the summer, although it may well be that I get fewer messages in the 
summer from faculty members, who are then more focused on conducting 
research and preparing manuscripts than on new curricular initiatives.

I was surprised to find that September yielded the lowest number of 
electronic messages by far, even though at Vermont we begin fall classes 
in late August, making September a full month for classes (except for the 
Labor Day holiday). And unexpectedly, the message count did not diminish 
in December, despite the holiday recess. The short month of February 
yields a large spike in messages, perhaps because we all spend much of 
January getting the new semester under way and have to put nonessential 
communications on hold. And April brings the most e-mail messages of any 
month, probably because it is when academics rush to finish everything we 
have put off all year.

The second-highest month for e-mail traffic was July, unfortunately. My 
wife, Susan, and I took a mere week of vacation in what we expected to be 
a quiet month, but I received nearly 2,600 e-mail messages in July. I paid 
the price for that getaway when I returned to work.

Given that in the academic year we studied, I received 26,688 messages, 
what day would be E-Mail Freedom Day? Calculating the answer involves some 
assumptions.

First, I assume that I spend two minutes, on average, per message. Many of 
the messages are for information only and can be dealt with in less than a 
minute, but I can spend a full day musing on how to reply to messages that 
pose seemingly intractable problems. I also assume that a provost works 
only 10 hours per day and only five days per week, and takes holidays off. 
(I know all provosts, pausing in their weeks of 80-plus hours, will 
realize that I am being ridiculously unrealistic here.)

Using those assumptions, my 26,688 messages took 53,376 minutes to 
dispatch, or 889.6 hours. They amount to 89 days of 10 hours each. If I 
did nothing but answer e-mail messages every working day starting on 
January 2, 2007, I would have dispatched all of the year's e-mail and 
reached E-Mail Freedom Day by May 10.

In other words, I spend more time answering e-mail than I do working to 
pay my taxes.

John M. Hughes is provost and senior vice president, and David Todd is 
chief information officer, at the University of Vermont.

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